Measuring the Value of Experiential Campaigns
RedRoute has been working with the Institute of Promotional Marketing (IPM) to create this morning workshop. The session is designed to help agencies and clients distinguish between ‘The Measurement of Activity’ – what happens on the day – and ‘The Measurement of Value’ – how the campaign adds real value to the Brand and thereby justifying the use of these resources and the ROI of the campaign for the Brand. We will cover the principles of measuring the value of Experiential Campaigns along with case study examples which show how it works in practice.
The location is the IPA, 44 Belgrave Square, London SW1X 8QS, both Steve and Ray will participate as course tutors.
Full details of the course can be found on the IPM website:
Date: Thursday 20 March 2014 from 9:00 AM to 1:00 PM