Measuring the Value of Shopper Marketing
Why Evaluate Shopper Marketing?
Shopper marketing is not simply in-store activity. It is a tool which can be used strategically to add value, whilst also encouraging a consumer purchase.
This half day workshop looks at the elements of shopper marketing and investigates how you can ensure that each element is measured and evaluated to generate maximum return.
Whilst it will cover the traditional ‘how much profit did I make for my investment?’ it will move into the deeper issues of ‘how did each element contribute to the overall effectiveness of the campaign and what could have been done better?’
The location is the IPA, 44 Belgrave Square, London SW1X 8QS, both Steve and Ray will participate as course tutors.
Full details of the course can be found on the IPM website:
Date: Wednesday 10 September 2014, from 9:00 AM to 1:00 PM