Richard Hey

Richard Hey

Operations and Project Management

"If you understand how it works you
can make it work better."

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    Focus

    Richard likes to be sure that every RedRoute client is maximising the effectiveness of their business and that RedRoute's contribution to that objective is delivered in the most timely, constructive and cost-effective way. He is 'solutions-driven' and will strive to ensure that you see a clear bottom-line and top-line benefit every year as a result of engaging us.

    Background

    • Co-founder and Senior Director, RedRoute International
    • Richard has both a BSc and a PhD in Chemistry from the Universities of Durham (UK) and New Brunswick (USA)

    Prior to co-founding RedRoute, Richard spent 5 years as UK Retail and CPG Strategy Director at SAS, the global industry standard software system for data mining; and prior to that was Director of Operations Management and Development at Kodak, where his career spanned over 20 yeas with the company, and during which time he led Kodak’s ECR programme globally, becoming an industry recognised expert in all aspects of supply chain management. His early career was spent in Marketing at Bass Brewing which provided him with a thorough understanding of consumer marketing.

Steve Messenger

Steve Messenger

Data Analysis, Modelling and Insights

"The success of your business is driven by 5 key perceptions.
Manage those well and you'll manage your success."

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    Focus

    Steve's objective is to find out how the demand-side of every client's business really works so we can predict with certainty what the future holds no matter what market conditions they are facing or what marketing strategies are deployed to meet them. He brings a wealth of market knowledge and modelling expertise to every problem, and an instinctive understanding of demand-side issues that mean, time and again, RedRoute clients get the inside track.

    Background

    • Co-founder and Senior Director, RedRoute International
    • Associate Director, Brand Finance plc
    • BSc(Hons) in Economics from Warwick
    • MSc in Economics & Econometrics from Southampton
    • Fellow of the IDM and full member of the Marketing Society

    Before co-founding RedRoute in 2007, Steve was a Senior Director at Ipsos-MORI for 8 years where, working with several major UK retailers, he developed an innovative and market-leading global service for combining attitudinal market research with customer transactional data that maximised customer value. Prior to that he was Director of Business Insights at Sainsburys for 4 years, where he was responsible for sales forecasting and for their CRM & Loyalty card analytics. Before joining Sainsburys he was head of Global Marketing Analysis for IDV (now called Diageo), also for 4 years, during which time he led the analysis of marketing effectiveness for brands such as Smirnoff, Baileys and J&B whisky across all their major markets worldwide. He also implemented, jointly with Ray Higgs, the IDV Marketing Academy which set global standards for marketing best practice and for which he won GrandMet's global "Closer to My Customer" award. His early career was spent in marketing consultancy for media specialist OHAL where he was Director of Marketing Planning & Modelling, and over 12 years led more than 20 major marketing effectiveness projects for blue-chip clients in the UK, USA, Germany & Ireland.

Ray Higgs

Ray Higgs

Sales and Marketing Implications and Implementation

"The most important thing we do is enable you to
build the case for marketing investment."

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    Focus

    The best weapon every marketer has in their armoury is their ability to change the rules of the game. Use it well and the playing field will always slope in your favour. Analytics will tell you what is happening and why. But it's how you use that information that matters most. Based on a wealth of practical marketing experience Ray makes sure that the results of the analytics are not only used to optimise current plans but also to spot opportunities to take them to an entirely new level. This means that the knowledge gained is used to the very best effect in helping you justify and reap the benefits from your marketing budget.

    Background

    • Co-founder and Senior Director, RedRoute International
    • BSc Economics, Manchester University

    Ray has over 40 years’ experience in sales and marketing.  His early career was with Rothmans International latterly as International Marketing Director responsible for Southern Europe, Africa, Middle East and the Indian subcontinent.  As a consultant he has worked with a wide range of multi-national businesses on ‘Best Practice’ principles and techniques, including Philip Morris, Diageo, Pernod Ricard, Henkel, BP, Constellation Europe, and the Olayan Group.  He has in the past been a regular guest lecturer at both the CIM and the Civil Service College and non-Executive Chairman of a major DM & Sales Promotion company.