• Skills The tools we have to help you understand how to grow top-line sales and bottom-line profits

    Knowledge Base: Generating Business Insight

    • Price Elasticity & Pricing Effectiveness
    • Promotional Uplifts and Promotional Budget Effectiveness
    • Shopper Marketing Analytics
    • Basket-item Level Analytics
    • Product Associations and Genetic Algorithms
    • Shopper Decision Trees
    • Customer Value & Customer Satisfaction Maximisation
    • Web Analytics
    • Advertising Sales Effectiveness
    • How Advertising is Generating Sales
    • Store Capital Investment Prioritisation
    • Brand Equity Measurement and Management
    • Merchandising Effectiveness
    • Motivational Mapping
    • Customer & Consumer Segmentation & Profiling
    • Marketing Mix Effectiveness
    • Market Mapping
    • Marketing Test Design & Evaluation
    • Effectiveness of Retail & Customer Service Operations & Experience
    • Market Prioritisation
    • Marketing Budget Allocation
    • Optimal Inventory Management
  • Programmes Fast, modular services that get your business flying

    Using data and insight to guide your decision-making

    DemandDriver
    The Science of Maximising Marketing Mix Effectiveness
    Understanding how effective your proposed marketing plans will be in your current and future market environment so you can design more robust and more profitable plans that you can rely on, come what may
    LoyaltyDriver
    The Science of Optimal Customer Value Management
    Understanding customer motivations so you can shape your image and your offer to meet the needs of your customers better than your competitors
    EquityDriver
    The Science of Building Attitudinal Affinity to Brands
    Understanding consumer, shopper & customer price sensitivities so that you can see what prices to charge – by brand, variant and channel – in order to maximise the profitability of your company in the short, medium and long term
    PromoDriver
    The Science of Promotional Sales Effectiveness
    Understanding the consumer attractiveness of and the payback from your promotional activities so you can focus your funds on the things that generate the highest brand equity and the highest ROI, and resist retailer pressure for ever cheaper deals
    MediaDriver
    The Science of Advertising Sales Effectiveness
    Understanding the key emotional and functional dimensions that consumers are seeking from companies and/or brands in your categories so you can track and predict attitudinal loyalty and maximise the market value of your brand
    PriceDriver
    The Science of Profitable Pricing Management
    Understanding exactly how your media investments are generating sales so you know how much to spend, where, how often, and in what mix of media (both on-line and off-line) in order to maximise their sales effectiveness and profitability
  • Training Providing best practice techniques in data-driven marketing decision making

    Courses

    UK Institute of Sales Promotion Marketing Diploma

    • Promotions
    • Pricing
    • Media

    Public and tailored in-house training.
    Click here for more information.

    Webinars

    Maximising Marketing ROI: Practical Approaches for Practical People.
    Click here for more information.

    Conferences

    Oxford Institute of Retail Management.
    Click here for more information.

  • Partners Strong links with industry leaders in CRM, DM, Market Research, Marketing Strategy, Finance and Logistics

    Recommended Partners in Key Specialisms

    i-movo
    Secure Digital Vouchering
    Brand Finance
    Intangible Asset Valuation
    Springboard CxP
    Customer Experience Maximisation
    CAS
    Demand-side Management Systems
    Insight Engineers
    Marketing Strategy
    Incept
    Supply Chain Management
    Bettermanagement
    Visionary Perspectives on Management Practice
    Ipsos-MORI
    Market Research
    Meteorite
    Innovative DM and CRM
  • Red-i Enabling retailers and manufacturers to work together to maximise the loyalty and value of their joint customers through our Red-i, text message-based, collaborative CRM scheme

    Red-i is the UK's latest technique for running mass-market collaborative CRM programmes. It brings together i-movo's leading-edge and patented technology for secure, electronic vouchering with RedRoute's world-class expertise in CRM and CVM analytics to create a completely new level of one-to-one customer management. For further details on i-movo's patented technology visit i-movo.com.

    The Red-i service includes the distribution of secure electronic vouchers, typically to a mobile phone, which can only be redeemed once at an authorised store or web site. They are so secure, it is the equivalent of sending someone a crossed-cheque made out just to that one individual person.

    As well as real-time voucher redemption information, redemption data is cross-matched to retailer transactional data so that you not only know who by, where and when a voucher was redeemed but also what for, for how much, with what other products and a whole lot more besides.

    We can provide either a full or hosted service, from a single campaign right up to a permanent, on-going customer loyalty scheme. If you're not using Red-i yet then check it out. It really is as good as we say it is (better, in fact!). For more information go to www.red-i.mobi or contact us now.

  • Services RedRoute Data Services: Everything from database management & operational CRM to data mining and hypothesis testing

    All the services you need to help you manage for value

    • Database Creation, Managament & Analysis
    • Econometric Modelling; Data Mining; Statistical Test Design
    • Market Research
    • Dedicated on-line customer panels
    • Management of Customer Advisory Boards
    • Research Questionnaire Design
    • Marketing Test Design and Evaluation
    • Customer Value Management; Campaign Management; Campaign Analysis
    • Project Management & Process Optimisation
    • Forecasting
    • Profiling; Segmentation; Market Mapping; Motivational Mapping; Change Management