Trading Decisions
- Shopper Marketing & In-Store Activation
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Promotional ROI
- What is the ROI from our annual promotions budget and how can we improve it?
- What level of cross-account cannibalisation do I get when I promote?
- How can we maximise promotions effectiveness in store and overall?
- What level of ROI did the recent “Sport Relief” promotion generate?
- What are the most sales effective promotional mechanics for my brand?
- What’s the true effect of our “one day only” promotions?
- How can we automate our promotional evaluations?
- Can we have a ‘ready-reckoner’ of expected promotional uplifts for Traders to use in negotiations?
- What impact is our discount leafleting having on generating footfall and incremental revenue?
- Which types of promotions would attract the most visitors to the site and have a long term impact?
- How can I predict the sales uptake for new added value offers that we have not used in the past?
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Channel Pricing
- How can I persuade the Trade that our new pricing strategy will make them more money?
- How should we react to the new price and tax regime in Scotland?
- How can we continually adjust our web prices to maximise sales and profits?
- What should the price differential be between our branded and own label SKUs?
- What are the likely levels of parallel imports we’d see at given price differentials across Europe?
- What is the price sensitivity of sales at each of our stores and what drives that sensitivity?
- What are the differing price sensitivities of each of the SKUs in this key category?
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Channel ROI
- What is the optimum level of distribution for my brand – balancing cost against benefit?
- Why is my shipment sales trend different to my market share sales trend?
- What factors determine our level of sales in Cash & Carry’s?
- What dissatisfaction is caused when we go out-of-stock and what is the cost to the business?
- What’s the ROI on building distribution in differing channels?
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Ranging & Space Management
- Where on-shelf should be brand be located and how much shelf space should it be given?
- What SKUs can we remove from the range without impacting on category sales and profits?
- Is our current range of pack-sizes adequately meeting customer needs?
- What’s the ROI on our in-store activations / shopper marketing?
- What’s the ROI on feature & display in-store?
- How can I persuade the Trade that our new pricing strategy will make them more money?
- How should we react to the new price and tax regime in Scotland?
- How can we continually adjust our web prices to maximise sales and profits?
- What should the price differential be between our branded and own label SKUs?
- What are the likely levels of parallel imports we’d see at given price differentials across Europe?
- What is the price sensitivity of sales at each of our stores and what drives that sensitivity?
- What are the differing price sensitivities of each of the SKUs in this key category?
- What is the ROI from our annual promotions budget and how can we improve it?
- What level of cross-account cannibalisation do I get when I promote?
- How can we maximise promotions effectiveness in store and overall?
- What level of ROI did the recent “Sport Relief” promotion generate?
- What are the most sales effective promotional mechanics for my brand?
- What’s the true effect of our “one day only” promotions?
- How can we automate our promotional evaluations?
- Can we have a ‘ready-reckoner’ of expected promotional uplifts for Traders to use in negotiations?
- What impact is our discount leafleting having on generating footfall and incremental revenue?
- Which types of promotions would attract the most visitors to the site and have a long term impact?
- How can I predict the sales uptake for new added value offers that we have not used in the past?
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